J Crew SOUTHAMPTON FARMSTAND

For J.Crew’s Southampton opening, we created the J.Crew Farmstand with custom totes, scratch-and-sniff stickers, Balsam Farms jam, and ceramic berry containers. A vintage VW bus roamed the Hamptons, and guests enjoyed JCrewberry — a custom flavor made in collaboration with Ellie G’s Ice Cream.

Client Name: J.Crew

Year: June 2025

Executive & Creative Production: OVERNIGHT

Photography: Jen Steele

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