UGG X GRAY’S PAPAYA

OVER FOURTH OF JULY WEEKEND, WE CELEBRATED THE RETURN OF UGG’S CULT-FAVORITE MUSTARD SEED COLORWAY WITH A CITYWIDE ACTIVATION. WE TOOK OVER GRAY’S PAPAYA’S ICONIC UWS LOCATION AND SERVED THEIR SIGNATURE HOT DOGS FROM UGG-BRANDED CARTS AT DOMINO PARK AND THE SOHO STORE.

Client: UGG

Date: July 2025

Executive & Creative Production: OVERNIGHT

Photography: Annie Forrest

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