
UGG X GRAY’S PAPAYA
OVER FOURTH OF JULY WEEKEND, WE CELEBRATED THE RETURN OF UGG’S CULT-FAVORITE MUSTARD SEED COLORWAY WITH A CITYWIDE ACTIVATION. WE TOOK OVER GRAY’S PAPAYA’S ICONIC UWS LOCATION AND SERVED THEIR SIGNATURE HOT DOGS FROM UGG-BRANDED CARTS AT DOMINO PARK AND THE SOHO STORE.
Client: UGG
Date: July 2025
Executive & Creative Production: OVERNIGHT
Photography: Annie Forrest





